Zen Vergonha is a podcast hosted by Brazilian actress Fernanda Lima, whose career has always been marked by open conversations around subjects considered taboo. The podcast targets women over 40, exploring topics such as menopause, perimenopause, marriage, masculinity, and motherhood. The name plays with a Brazilian expression 'sem vergonha' ("shameless") and Fernanda's association with yoga, the name challenges the common misconception that being "zen" means being passive. Instead, it reflects yoga's true essence: self-awareness and honesty. This idea is expressed through a visual identity with handmade elements, where gestural illustrations and hand-drawn typography represent emotion and boldness, representing Fernanda's authenticity.